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Pitch Clients with Blog Posts

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A few weeks ago, I pitched a client who is using Square Space with a blog post. Squarespace Site Lighthouse Scores. Rather than write a complicated email to pitch services. Why not write a blog post? It’s advantageous in several ways.

  • The pitch email can be simple with a link to the blog post
  • It’s a natural way to link to your site
  • It’s published content

Whether I land the client or not, I at least have a published post. It made me think about the potential client’s needs. In my case, I do custom web sites, not Squarespace. So I can at least educate the potential client on the performance of Squarespace sites.

This was a long shot as he wanted to use Squarespace. Squarespace is not my preferred tooling. The potential client ended up going with someone else. But I still benefit.

Re: The Hypocrisy Of Sam Yagan & OkCupid

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This is still a major win for OKCupid. What is also disappointing is the collateral damage to the Firefox brand.

This in response to a now archived post by Michael Arrington.

https://web.archive.org/web/20140409001936/http://uncrunched.com/2014/04/06/the-hypocrisy-of-sam-yagan-okcupid

Uncrunched

OkCupid played a major role in the successful effort to bring down Mozilla CEO Brendan Eich.

On March 31 the company showed a message to all visitors using Mozilla’s Firefox browser. The message stated: “Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.”

okcupid-firefox-boycott-hed-2014

As we all know, Eich’s opposition to equal rights for gay couples stemmed from his $1,000 donation to support Proposition 8 in 2008. There are no other allegations that he ever showed any other discrimination against gays or anyone else.

Most people will argue (including me) that OkCupid is permitted to express opinions and take actions like this under its first amendment rights as a corporation.

But what was OKCupid’s motivation? And how does co-founder CEO Sam Yagan fit into this?

I believe that it was a PR…

View original post 425 more words

Why a story conveys so much information

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A long time ago, before homo sapiens, our ancestors told the first stories to each other. Perhaps it was the fish who waved their tails to retell a tale of love, reminding their mate of nature’s song of creation. Even before that, the chemical signal that organisms should bind together because they share the same heritage of species. It’s undeniable because it’s in our DNA, our soul as living beings…

Why are stories so effective at conveying information?

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Why it’s better to strive toward accomplishment rather than method

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This line of thought came from Automated Black Box Testing.

I describe how automated testing is a powerful concept in software development. I argue that it is better to test what something does rather than how it does something.

This is as applicable to life. We often get caught up with the methods of doing things. The practice of living life is an ongoing discovery process. We learn from ourselves and others.

This continuous discovery also means that nobody has a monopoly on “the right way” to do something. The right way comes in many forms. Only judged by the global results of the method. Where the act accomplished as intended with minimal negative (or positive) side effects.

There is no monopoly on “the right way”. We should be hesitant to lock down a method or accomplishing something. The method is a guide of how people succeeded, or failed, in the past. Not a prescription. Everybody is different. The desire to grow and come up with one’s preferred approach to do the greatest good should be encouraged.

Good teachers tend to be intelligent individuals. Who want to foster the student’s internal motivation to learn. The teachers help students evolve and use their strengths and preferences to learn. Unfortunately, a rigid curriculum limits the path of evolution of the student. If the student does not take to the curriculum. The student wastes potential on the coercive circumstances.

The internet of ideas illuminates the many paths to achieving a goal and action. We have an opportunity to become more tolerant to people’s differences. More willing to unleash unprecedented potential in everybody.

Brian Takita Black Box Testing

Automated Black Box Testing

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Moved to https://briantakita.wordpress.com/2013/09/15/why-its-better-to-strive-toward-accomplishment-rather-than-method/

Sorry, minor glitch! I changed the way I title my blog posts starting with the [new article](https://briantakita.wordpress.com/2013/09/15/why-its-better-to-strive-toward-accomplishment-rather-than-method/). I wanted to ensure the url was changed as well.

It’s kindof meta. Thank you for your readership 🙂

Re: Doing Good in the Addiction Economy

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Doing Good in the Addiction Economy

Interesting but long winded post, IMO. But then, maybe my impatience toward long posts is telling in the short term rewards culture we live in. Of course time is valuable, and trying to get to the core concept of some the writing is often the goal. We don’t seem to savor the journey as much, or the journey has changed to be our lives toward success…

America is a culture of accomplishment. We feel the not so subtle urge to be successful, especially in the eyes of our peers. Time is money…

I do like his usage of meditation to train himself to be more patient. My recent meditation sessions have been shortened by dissatisfaction to time elapsing.

Japanese culture also has a history toward mastery and zen. That may factor into why students sought to solve the impossible math problem. And then, what is life, perhaps an impossible problem? Maybe I should just enjoy the ride more and not worry about success or what others think of me.