A few weeks ago, I pitched a client who is using Square Space with a blog post. Squarespace Site Lighthouse Scores. Rather than write a complicated email to pitch services. Why not write a blog post? It’s advantageous in several ways.
- The pitch email can be simple with a link to the blog post
- It’s a natural way to link to your site
- It’s published content
Whether I land the client or not, I at least have a published post. It made me think about the potential client’s needs. In my case, I do custom web sites, not Squarespace. So I can at least educate the potential client on the performance of Squarespace sites.
This was a long shot as he wanted to use Squarespace. Squarespace is not my preferred tooling. The potential client ended up going with someone else. But I still benefit.
Brian Takita 